A better week.
For the shop next door.
Build a local market intelligence service for independent shops.
The question to resolveWhat is the smallest useful first step?
Inspect the reasoning
The broad idea depends on repeat demand. A sample briefing tests that assumption before the team invests in a full service. The next cycle follows the response: create another edition if readers want more, or make the sample more local if they don’t.
Illustrative reasoning, not customer research. No customers were contacted and no work was executed.